In the emotional video, J. Cole plays a drug dealer who is being watched by the DEA. His family comes to his little girl’s birthday party, however, things go from bad to worse when his house is stormed by cops. Midstream in the video, you can’t help but start bracing yourself for what may happen next.
Watch the video below:
“It came out nice but it just didn’t come out exactly how I wanted. It’s such an important song so I want the visual to match. If this was my first video than I would have panicked.” J.Cole Stated
He also added:
[“Crooked Smile”] deserves to be the number one record in the country. I think Macklemore’s “Thrift Shop” gave me hope for a song like this. I think he kinda… as weird as it is, and it’s always happens like this, the White boys got to open the door for Black people at White radio. It happened with Elvis, Eminem, Justin Timberlake, Robin Thicke, and now hopefully Macklemore with a song like “Thrift Shop” can allow “Crooked Smile” to get its proper shine at Pop Radio.