Despite brother in law Kanye West and his usual Twitter rants of disapproval, Kylie Jenner has launched her very first puma campaign! Drawing the attention of fans nationwide, it was no surprise that Kylie’s outstanding following stood in approval for her reveal. Her Instagram post received more than 1 million likes and counting.

Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce

A photo posted by King Kylie (@kyliejenner) on Mar 13, 2016 at 12:01pm PDT

Previous to the agreement, Kanye West was not pleased to hear of Puma’s offer to Kylie. Openly taking to Twitter:

1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!

— KANYE WEST (@kanyewest) February 9, 2016

but as Time progressed and Kanye reconsidered his stand-point. The rapper expressed that his initial reaction differed from now, and he is happy for her.
The shoe goes by the name Fierce and is a lightweight trainer style. The first model’s can be purchased starting April 1st on the Puma website, Puma’s retail stores, and select retailers worldwide.

Photo credit: Puma/Kylie Jenner

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