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DOPENESS INTERACTIVE / 2013 Cadillac ATS First Drive: Cadillac Takes On Germany, For Real / 0%

2013 Cadillac ATS First Drive: Cadillac Takes On Germany, For Real

Written by 48 seconds Read

2013 Cadillac ATS

Prying satisfied customers out of their Audi A4s, BMW 328s, and Mercedes-Benz C350s might seem tougher than establishing democracy in Afghanistan, but conquest sales will have to play a huge role in the success of the new Cadillac ATS. The brand desperately needs a successful entry-luxury car because that’s the bestselling segment in the premium-car world. And since Cadillac has been moving in a sporting direction, it’s taking on these European sedans rather than targeting real-estate-agent buggies like the Lexus ES or the Lincoln MKZ. (more…)

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2013 Cadillac ATS First Drive: Cadillac Takes On Germany, For Real

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